ClassBook CX Promo — Gate 1: Preproduction
"Every Child Has Their Own Story" — a teacher-presenter customer-experience promo for ClassBooks, modeled on the approved LifeBook and PetBook CX films. A trusted teacher explains why every child deserves a story that's uniquely their own — positioned for parents, clearly distinct from a class yearbook. Nothing is generated before this gate is approved.
Presenter reference (candidate A)
Warm, approachable female elementary school teacher, early 40s, shoulder-length chestnut hair, oatmeal knit cardigan, bright classroom with children's artwork softly behind her.
Positioning
"Every child experiences the school year differently. Their story should be just as unique."
The teacher establishes why the product matters; the parent-and-child scene shows what makes it special. The campaign's central sentence — "It's not a book about the class. It's a book about your child." — appears on screen during the individual-books reveal.
Guardrail: she never says she personally knows or contributes every child's details — she recognizes the value of individual ClassBooks for parents.
Storyboard — 11-shot sequence (9:16 vertical)
| # | Type | Content | Est. duration |
|---|---|---|---|
| 1 | Presenter | Hook: "I've been teaching for years, and one thing I've learned is that every child experiences the school year a little differently." | 6s |
| 2 | B-roll | Classroom activities, school projects, artwork, individual moments of learning and discovery | 6s |
| 3 | Presenter | "And as a teacher, I know how much parents would love to hold onto those moments." | 6s |
| 4 | B-roll | Parent and child sharing a happy moment at home | 6s |
| 5 | Presenter | "That's why I love the idea behind ClassBooks by StoriVault." | 6s |
| 6 | B-roll / app insert | ClassBooks application + real personalized ClassBook covers (no fabricated UI) | 6s |
| 7 | B-roll | Parent and child reading a personalized ClassBook together; the child points to a page | 6s |
| 8 | Presenter | "It's something they can enjoy today and treasure as they grow." | 4s |
| 9 | DOM reveal | Real ClassBook covers on a desk + on-screen line: "It's not a book about the class. It's a book about your child." | 6s |
| 10 | DOM brand moment | Shared "The I in Every Stori" STOR[I] scene (reused unchanged from the master film) | 7.5s |
| 11 | DOM brand card | ClassBooks by StoriVault™ closer + Explore ClassBooks CTA | 8s |
Final scene lengths follow the master narration's natural speech; dialogue is never accelerated or cut. Estimated runtime ~65-68s including brand closer.
Audio plan
- s2 (over shot 2) — "Some discover a new favorite subject. Others make a special friend, overcome a challenge, or find something they're really proud of."
- s3b (over shot 4) — "Not just a picture of the class, but a story that's uniquely about their own child."
- s4b (over shot 6) — "Each child gets their very own personalized book, celebrating their school year, their experiences, and the memories that made it special."
- s5 (over shot 7) — "Imagine sitting down with your child and reading a story about their year, through the moments that mattered to them."
Narration uses the locked 'sunny' brand voice; presenter shots carry baked lip-sync dialogue generated from the same voice. Music: the ClassBook "Raindrops" bed (same brand family, brighter energy). Only the music bed, narration VO, and presenter dialogue play — all B-roll clips are muted.